Project coming soon
La Sapé Magazine is a quarterly publication that provides a refreshing alternative to the typical men’s lifestyle and fashion magazine.
“La Sape” is a French slang word for “style,” and also an abbreviation based on the phrase ‘The Society of Ambiance-Makers and Elegant People’. Inspired by the extraordinary story of the Society of Sapeurs from Brazzaville, Congo, the magazine embodies a mindset and lifestyle of a new generation of men that defy their circumstances and live ‘Joie De Vivre’ (The Joy of Life) while upholding personal style and creative thinking. The publication covers the lives and compelling stories of innovative men such as these in today’s modern world.
The Vibrant and colorful nature of the magazine needed a distinct typographic treatment for the masthead to truly set it apart as a unique type of mens fashion and lifestyle magazine. The typograhy also needed to reflect the magazine's concept and create semblance to the lifestyle of the dapper sappeurs from Brazaville, Congo. The soloution was to create custom typography based off bold and clean geometric lines and shapes which allowed a playful use of color alluding vibrant African patterns and textures.
The Magazine was designed to exist digitally as well on Ipad and Android providing a greater depth of content with access to videos, interviews online retail spaces with direct access to clothes and products.
RoandCo studio is a design agency in New York aimed at succinctly communicating a client’s inspirations, ideas and motivations into beautiful, genuine and compelling brand messages that engage and resonate.
The studio has gained quite a reputation for itself doing Art Direction and Branding for many fashion and lifestyle brands such as Loefler Randall, Honor and Candela.
They have a very unique and sophisticated aesthetic that balances the lines between masculine and femine, old and new. The aim of this proejct is to design a book that highlights the studios capabilities and capture its essence. The book and package is intended to be a possible special piece or gift the studio would share with it's clients
'Kabukimono' is an interactive digital lookbook created exclusively for the I Pad, showcasing a collection by the Ghanaian born, American based menswear designer Oberima Afriyie. The digital lookbook is purposed to allow users and customers to experience a refreshing alterantive to the traditional printed counterpart by offering an emerseful interactive experience.
Photography by Faisal Mohamed
Fashion Design: Oberima Afriyie
'Intimate Impressions' is the concept and title of a paper swatch book, introducing an imaginary brand new series from Neenah Paper showcasing papers of varying colors, textures and weights. The swatch book is aimed at designers and creative professionals to help them selectively chose and explore a wide range of papers in their print projects.
In making the swatchbook, I was tasked to create a concept in order to underscore a greater meaning for the series and the choice of papers within the swatch book. My concept plays on the notion of relationships and our inherent need to be connected with each other. In essence the swatchbook is purposed to communicate Neenah Paper's commitment to its customers's core values and needs as well as its efforts in stregnthening thier relationship with thier clients. In doing this, the swatch book of course offers to customers a new selection of special papers which are available for order.
NEENAH SAMPLE APP
As part of the concept, I designed a mobile app to provide designers and creative professionals a service that allows them to seamlessly order samples of paper selections from the Intimate Impressions paper swatch book collection and other collections.
‘Bold and Beautiful’ is an experimental type specimen booklet showcasing the typeface Franklin Gothic ITC.
The design is based off Morris Fuller Benton’s intentions of making Franklin Gothic the standard display sans serif typeface for newspapers and advertising in 1902. The pages are thus designed to mimic the aesthetics of advertising in magazines and newspapers, playing off the phrase ‘Bold and Beautiful’which essentially describes Morris’s typeface.
Vibrant yellow and magenta were the chosen colors to convey the striking appeal of an advert and accentuate the imagery as well asthe typeface’s bold characteristics.
All Photos were derived from Secondary Sources found on the Internet.
I was assigned a partner for this project and was to enquire what his career goals were and where he saw himself in the next 15 years. Through this process I was asked to imagine that my partner would be returning to school in 15 years to give a lecture to students and tasked to design a series of postcards about the subject matter of his lecture. I had to form a concept to base the subject of the lecture on with some correleation to him as a person and his career. Likewise my parter had to do the same for me. Essentially the goal of this porject was to really get us thinking about our future identities as Graphic Designers.
Danny Tran aims to one day own a multidisciplinary creative agency of his own (Trans Design) specializing in art direction, concept development and graphic design for print web and video. Influenced by Danny's character the work that Trans Design produces, carries a quirky aesthetic with alot 'shock factor' that apropriately delivers while pleasantly surprising . I decided to focus the content of his lecture on the creative thinking porcess behind the dynamic stimualting work the agency produces as opposed to a lecture about the work itself or his career
The presentation will explore particularly the role of spontaneity and personal intuition in an often strategic design process that is required for the efficiency of business. Danny will discuss the personal application of this phenomena to his creative process. It entails listening to the ‘gut-feeling’ and inner-voice of the heart and balancing that with the logic of the mind to guide designers in weighing alternatives. The careful application of what Danny calls “Strategic Intuition” informs everything from decision-making to planning and execution
My application of the idea focuses on visuals that are metaphorcially related to the subject of the lecture as well as highly characteristic of the quirky work Danny produces. The typography is very neutral and set in Helvetica to keep the focus on the graphic imagery of bloody guts ironically ovelayed in vibrant whimsical colors.